At Laylo, we are committed to creating an ever-changing assortment of beautiful dog beds you can be proud to display in your home. That’s why we partnered with world-renowned fashion designer Joseph Altuzarra to dream up two limited edition bed designs for our Laylo x Altuzarra collection. You might just want to walk it (and your pup) down the runway.
Read below to sneak a peek into our process as we talked to Gabriela Baiter, Laylo’s founder, about the experience.
Gabriela, what was your favorite part of collaborating with Joseph Altuzarra?
Concepting was by far one of our favorite parts. At Laylo, we often pull inspiration from art, fashion, and culture to inform how the collection feels. With Joseph’s sophisticated design palette and his brand’s already strong use of pattern and color, we knew that together we were going to create something special. We couldn’t have asked for a better partner.
How did you approach co-designing alongside Joseph to ensure the items in the collection reflected both of your brands and aesthetics?
When we dreamed up Laylo, our goal was to release a new collection every few months – so our customers could change the look of their space with a cover swap.
We view our dog beds as a canvas for creativity, which came through in the design process. Joseph and his team would send us sketches of unique designs and inspiration. We would provide feedback based on our experience with the fabric and our two and four-legged customers love.
When it came down to the design details, we always produced physical samples for Joseph and his team to test the hand feel. It indeed was a collaborative process, all the way down to the custom collaboration logo stamped into the Italian leather patch.
Seeing our brand name next to his was so amazing and represented the months of hard work together. We swooned when we first saw it on the bed!
