Using sustainability, safety, sourcing, ethics, and transparency as our guiding principles, Rowan is setting new standards for clean in pet care. We ban the use of more than 2,700 ingredients, formulate to dogs’ specific skin pH, and partner with a clean beauty chemist and Board-Certified Veterinary Dermatologist to develop all of our products. Here’s an in-depth look at how we’re keeping things clean.
Our Clean Beauty Commitment
Rowan uses the Credo Clean Standard as a guide for all of our formulations. Credo is a clean beauty retailer with the strictest clean standard in retail, banning the use of over 2,700 ingredients including the following categories:
- Aluminum Powder
- Animal Derived Ingredients
- BHA/BHT
- Chemical Sunscreens
- Cyclic Silicones
- EDTA
- Ethanolamines
- Ethoxylated Ingredients (including PEGs and Polysorbates)
- Formaldehyde and Formaldehyde Donors
- Hydroquinone
- 2-Methoxyethanol
- Methylchloroisothiazolinone and Methylisothiazolinone
- Nitromusks
- Perfluorinated Compounds (PFASs or PFCs)
- Petrolatum and Paraffin
- Phthalates
- Polycyclic Musks
- Resorcinol
- Toluene
- Triclosan and Triclocarban
