The pet food market is a prime example of the hypocrisy of the large, multinational ‘Big Food’ companies.
Yet another multinational, Mars, is trying to claw back some of the decreasing market shares of its brands like Pedigree with the launch of Nutro in the UK. Nutro claims to have a “commitment to clean”. They say that a pet’s food “energizes them from the inside out” and that the recipes are “simple, purposeful and trustworthy – made of real, recognizable non-GMO ingredients”.
This stinks of hypocrisy. Nutro is not an independent company, it is a division of the confectionery company Mars. If the company, Mars, cared about ingredients being “real” and “recognisable”, then why not apply it to all pet products that they make? Mars is either ‘committed to clean’, or they are not.
Mars do the same thing with their James Wellbeloved brand. James Wellbeloved says that their recipe for a healthy living means, “no wheat, no cheap bulking ingredients, no artificial preservatives, flavours or colours”. How does the Mars management live with themselves, knowing this, then formulating their primary brand, Pedigree, with wheat, cheap fillers and artificial ingredients?
