I’ve spent the better part of the past decade researching and writing a book. It’s called Dogs, Dog Food and Dogma. It’s about America’s pet obesity epidemic.
I had originally planned for “this release day post” to be about why I wrote the book. My personal motivations, the cast of characters that shaped my thinking, the ups and downs of the writing process, that kind of stuff.
But this morning I changed my mind. Because in the final analysis, a book isn’t really about its author. It’s about its readers. Without readers, the stuff contained in a book doesn’t really mean much. An author may come up with some nifty ideas. And he may take the time to write them down. But without someone to read them, those ideas will just die on the vine.
So I decided that I’d make today’s post about you instead. And, more specifically, about the reasons why I think you’ll enjoy the book. I don’t know all 10,000 of you personally. But I like to think I can make some generalizations about the things that you value and respect. And, with that in mind, I want to try and explain why I think you’ll be glad you spent a few bucks on my book.
So, without further ado, here are the primary reasons why I think you should give Dogs, Dog Food, and Dogma a shot.
