In 1989, when Duke Phillips III purchased his first 15 Beef-master cows, he had no idea his venture would grow into the large-scale cattle and bison operation, spanning multiple states and ecosystems, that is now known as Ranchlands. With an emphasis on self-sufficiency and conservation, the Ranchlands team oversees multiple ranches across 300,000 acres of the American West, aiming to preserve both the land and culture in a way that will last for generations to come.
